The Su Casa Staging blog features articles about staging and selling homes.
What You Can Expect to Find on the Su Casa Staging Blog
In this blog you’ll find articles with tips for staging on your own. You’ll also find articles that offer reasons why you should hire a professional to stage. This blog also includes articles that offer general advice about selling your home.
We’ve included portions of the articles we posted most recently directly below. To see these articles in the correct format, scroll down and click the “read more” button under the article you want to read. The articles listed on the top right we posted within the last several weeks. The articles listed to your right and roughly in the middle we posted months or even years ago. If you scroll down even further, you’ll find a list of categories (for example, DIY, Home and Garden). Click a category to see articles on that subject.
Originally published on http://realtormag.realtor.org/home-and-design/feature/article/2016/10/creative-ways-market-odd-spaces We realize that this copy targets realtors specifically, but these “marketing” strategies work because they are actually great suggestions: just because a room has always been used for one purpose does NOT mean it can’t be used for a different purpose. That’s what this article is about: re-purposing rooms to suit your needs. OCTOBER 2016 | BY BARBARA BALLINGER What do you say to buyers who look at a listing’s floor plan only to focus on the large space labeled “dining room” that they know they’ll rarely use? The fact is, buyers and sellers may have vastly different perceptions about how they want to live in the same home. But that doesn’t have to be a deal-killer. Part of the problem stems from how architects and builders label rooms on plans, says Chicago-based commercial interior designer Mary Cook. “Rooms get designated and labeled for specific purposes, so it’s difficult to break that perception and think about them as spaces that are something else,” she says. But as a real estate professional, you can help make a difference with the descriptions you write in your marketing materials and with the way you talk about space in a listing. Clever copy can provide just the right inspiration for buyers who might have otherwise turned away. A huge log-burning fireplace dominating a living room can be recast as a “built-in entertainment center to gather around,” suggests designer Lonnie Unger of Fredman Design Group in Chicago. Just be sure to make concrete suggestions that buyers can visualize, even before they zoom in on photos or step through the front door. Whether you’re working with sellers who have outdated notions of their listing’s assets or with buyers who can’t imagine how they’d use a space that doesn’t seem to apply to their lifestyle, we’ve amassed some talking points that can help you smooth out the conflict. Here are five examples to inspire you to help your clients imagine what can be, rather than allowing what is to become a deal breaker. 1. What it is: Oversized walk-in closet The big closets that came along with the McMansion trend were often outfitted with shelves, rods, cabinets, and even storage islands and seating space. As conspicuous consumption falls out of favor, these spaces may seem like a waste for some buyers, who’d rather spend their square footage elsewhere. What it can be: “Practical laundry space adjacent to master bedroom.” Because large walk-in closets are usually well illuminated and may even have a window for daylight, they offer numerous possibilities. How about an upstairs laundry by the bedrooms? After all, this is where most of the dirty clothing originates, so why should home owners trudge down to the basement with their hampers? If the space is large enough, a built-in ironing board or folding counter could work well, and closet shelving can be repurposed as a place to keep laundry supplies. If there’s leftover space, home owners could carve out a corner for crafts. Jennifer Ames, a salesperson with Coldwell Banker Residential Brokerage in Chicago, notes that this idea is often appealing because few home owners want to give up a whole bedroom for such activities these days. 2. What it is: Built-in kitchen desk As kitchens became gathering hubs with more equipment, counters,...read more
Nicole was at RESACON 2017 this past past weekend (Jan 26 through Jan 28) and had the good fortune of meeting HGTV star Sabrina Soto. Sabrina stars in the HGTV series Equity Angels and is also a lifestyle expert, interior designer, bargain hunter and, she says, “most importantly, Olivia’s mommy.” We also discovered that Sabrina has her own blog site: sabrinasoto.com, which is where we found the article below. (But, by the way, you should go check out her blog about her master bedroom! Blkadj;fkjad;lfkjal;eautiful . . . and she shares where she got the goods!) Originally posted on sabrinasoto.com on January 6, 2017 I am so ready to get organized! To me, a new year is like a fresh start. As cliché as it sounds, it’s an opportunity to commit to making meaningful changes and being your best self! When I was thinking about my goals for this year, I came up with six small ways to make big changes in 2017. Like they say, “New Year, New You!” Kick the Clutter If you know me, you’ll probably already get why this is the first thing on my list! Clearing the clutter from your life is the BEST way to start fresh! I’m a huge believer that all of that extra stuff we hold onto only weighs us down. Start organizing by category and get rid of things that don’t serve a purpose in your home or workspace! I like to keep a basket in my closet for items that I no longer want or need. I hold onto the basket until it is full and then donate the things I still want to let go of! This is a great system because there’s no pressure to decide on the spot. If I find myself going back into the basket, I know I shouldn’t get rid of certain pieces. Trust me, letting go of the things that are not functional or beautiful will change your life! I’m looking to cut down on even the littlest things, starting with my car keychain. I have a bunch of loyalty cards on my keychain that I don’t use and I’m ready to take them off. The only one I need is my Plenti card! As I mentioned in my previous stocking stuffer blog post, I love using Plenti! It’s a multi-brand rewards program that allows you to earn and redeem rewards points across a variety of brands including: Macy’s, Rite Aid, Chili’s, Exxon or Mobil, AT&T, Direct Energy, Nationwide, Direct Energy, Harveys Supermarkets, Enterprise, Expedia and Hulu. It streamlines my different rewards programs into one. Goodbye cluttered car keychain! Try a New Workout Class Groupon anyone?! I don’t know about you but I get such a better workout when there’s a little pressure involved ;). Sure, I can run on the treadmill or hit the gym but going to fun new workout classes gets me so motivated! Being around all of that energy totally takes your mind off the fact that you’re burning calories and getting in shape! I love sites that allow you to try out a new spin class or yoga studio before you commit long term. Also with Plenti, you can use the Online Marketplace to shop at over 800 stores online! This means you can earn Plenti...read more
Originally posted on http://styledstagedsold.blogs.realtor.org/2016/03/21/designing-for-an-open-floor-plan/ Walls are vanishing from newer homes and the open-plan layouts are showing off multi-purpose areas, such as kitchens and dining rooms and living rooms that seamlessly flow into one another. But how do you decorate one large space – to make it comfortable and beautiful for eating, entertaining, relaxing and more? “The key is continuity,” says Kim Kiner, Vice President of Textile & Material Design and The Alustra® Collection for Hunter Douglas. Here are some ways: Color To keep an open-plan interior open, the No. 1 element for achieving continuity is wall color, says New York designer Glenn Lawson says. Whether “warm” or “cool,” you can use the same one throughout or paint such architectural elements as pilasters, soffits and chair rails variations of the main color, from light to dark, Lawson says. Large furnishings such as sofas and area rugs are most successful when they are, color-wise, “cousins” of the walls, three shades of blue, for example, Lawson adds. “This way the eye keeps travelling throughout the space and is not interrupted by large disparate areas,” Lawson says. Also, consider using pops of the same color, such as a grey sofa in the living room and then a grey chair-seat fabric at the dining table and a grey lamp shade in the library, suggests Shea Soucie of Soucie Horner in Chicago. “Thread a single color – or varying shades of a color – throughout an open space, and you’ll have a comforting sense of continuity as you move from one end of your home to the other,” she says. Flooring “When you have an open-concept living space, it’s important to keep the flooring material consistent so you don’t chop up the flow of the space,” Soucie says. “You can make it interesting by laying wood planks on the diagonal, for instance, or by setting reclaimed European tiles in a herringbone pattern. Whatever you choose, make it the same throughout the space.” Rugs can then be layered on top to soften the look and add warmth. It can also help in identifying the rooms within too. “Rugs are amazingly versatile,” Soucie says. “No matter what kind you choose, they add personality, color, texture and style. And you don’t have to restrict them to your floor by the way – you can hang a beautiful rug on the wall just like you would a piece of art!” Art and accessories Use art or pillows to enhance the space, such as by repeating or contrasting with an existing color in the room. Add texture with the frame. Don’t just hang the artwork to the wall, though, says Karin Edwards of Karin H. Edwards in Des Moines. “Bring it into a space, resting it on ledges, tabletops, even the floor,” she says. Lawson also likes to use glass, Lucite, polycarbonate and acrylic accessories. “They can provide sculptural interest without blocking anything, which keeps the interior open,” Lawson says. “Think glass coffee tables and ghost chairs. Their presence is beautiful yet implied, adding form in subtle fashion.” Furniture arrangement “How you position the furniture is crucial when developing beautiful, open-plan interiors,” says Whitney Stewart of Whitney Stewart Interior Design in Washington, D.C. “Separate, but equally useful and good-looking ‘zones’ can be as simple as an entry table with...read more
Posted in Home Trends, by Melissa Tracey on August 15, 2016 The model homes of builders are known for showcasing the latest interior design trends in trying to appeal to home shoppers. So what’s trending when it comes to the kitchen? PulteGroup’s Interior Designs Team is merchandising about 425 model homes in 2016. The kitchen is a big area that gets a lot of the design team’s focus too. “Today’s home buyers are willing to spend more in the kitchen – from energy-efficient appliances to quartz countertops,” says Janice Jones, PulteGroup’s national vice president of interior design. “We continuously conduct consumer focus groups to best understand what they want in their kitchens and are constantly refining our kitchen designs and its elements to ensure it delivers on functionality, creative design and easy maintenance across all our buyer groups.” Jones cites five kitchen trends in 2016 that they are reflecting in many PulteGroup model homes lately. These trends also can serve as inspiration for home owners planning renovation projects or wanting ideas for easy updates, Jones notes. 1. Contrasting materials Materials are getting mixed in the kitchen. Contrasting colors and styles are combined to create a more unique space. For example, mixed marbles and metals in a space can help highlight gray wood tones. 2. Decorative lighting Bold and oversized lighting choices are popular choices. “Decorative lighting is key in the kitchen and adds dramatic flair as well as functionality to the kitchen, especially over the kitchen island,” according to PulteGroup’s Interior Designs Team. 3. Transparency Switch out some cabinet doors with glass doors. It can help you extend visual boundaries while also allowing home owners to display some of their favorite things and add more personalization to a space. 4. Storage Home owners are always looking for more storage, especially in the kitchen. Double-stacked cabinets that extend to the ceiling can help maximize storage space. 5. More drawers, less doors Having plenty of kitchen drawers can add more functionality in storage. Home owners are showing preferences toward more drawers over extra cabinets. Bold hardware can then added to the drawers to add more design appeal, PulteGroup says....read more
By Melissa Dittmann Tracey, REALTOR® Magazine Home owners are increasingly investing to create luxurious, modernized master baths, according to the 2016 U.S. Houzz Bathroom Trends Survey of more than 2,100 home owners who are planning or recently completed a bathroom renovation project. Of those surveyed, 20 percent say they are updating the toilet; 12 percent are updating a tub; and 9 percent are updating a shower with high-tech features. High-tech toilet features home owners say they’re incorporating include self-cleaning functions, motion-activated seats, or built-in nightlights. Popular high-tech bathtub features are built-in lighting, heated backrests, and scented mist dispensers. The survey also showed the most popular high-tech shower updates are mood lighting, digital controls, and built-in sound. Other popular luxury features that home owners say they’re spending on are rainfall showerheads (among 54 percent of those updating showers); bathtubs with room for two (20 percent of those upgrading tubs); adding chandeliers (17 percent of upgraded light fixtures); and bidet-equipped commodes (6percent of upgraded toilets). Photo by ART Design Build – Discover contemporary bathroom design ideas Photo by dSPACE Studio Ltd, AIA – Look for contemporary bathroom pictures Home owners surveyed who recently completed a project say they most wish they had installed radiant heating, towel warmers, and super-sized showers during their bathroom renovations. Of the remodeling home owners surveyed, two in five say they spent between $10,000 to $25,000 on master bathroom renovations. Another one-third surveyed said they spent more than...read more
Posted in Home Trends, Uncategorized, by Melissa Tracey on August 8, 2016 Sliding barn doors can add a modern twist to an interior space. Malte Strauss, broker and owner of Trust International Real Estate LLC in Deltona, Fla., says the barn door trend has caught on in central Florida. “They are great for locations where a swinging door would infringe on the space and where there is not a conventional doorway,” Strauss says. “We use them all the time in master bathrooms where there is a vanity area that is separate from the tub commode area.” They can also be a great solution in modernizing the vanity area of homes from the 1970s and 1980s, which tended to have the vanity in the master bedroom rather than in the bathroom. “Now we just close those off with a barn door and buyers love that solution,” Strauss says. Photo by Artistic Designs for Living, Tineke Triggs – More farmhouse bedroom ideas http://st.hzcdn.com/simgs/c6c1eee70221faa2_8-9111/transitional-kitchen.jpg...read more
Posted in Home Trends, Uncategorized, by Melissa Tracey on August 29, 2016 Glassy subway tile is nothing new, but it’s coming back stronger in kitchens and bathroom remodels in whites or bolder geometric patterns. “It’s classic, and a classic always remains,” says Karen Eubank, an interior designer with Eubank Staging & Design in Dallas. Richard Hoey, president and CEO of Active Renter, a property management company that renovates single-family homes, says he’s noticing a change from simple, white subway tile to the use of more eccentric geometric shapes, such as in the kitchen where the rest of the space has a minimalist design. “The juxtaposition between the overall simplicity of the room and the energy of the tiles really makes them stand out as a centerpiece,” Hoey says. Photo by Wettling Architects – Search beach style bathroom design ideas Photo by Rebekah Zaveloff | KitchenLab – More traditional kitchen photos Photo by Fiorella Design – Look for traditional kitchen pictures...read more
By Melissa Tracey on September 12, 2016 Originally posted on http://styledstagedsold.blogs.realtor.org/2016/09/12/sneak-peek-the-it-paint-color-for-2017/ Time to paint the house taupe. Sherwin-Williams revealed its 2017 Color of the Year: Poised Taupe (SW 6039). The company expects the brownish-gray hue to become the year’s go-to color for home interiors. Taupe marks a departure from the company’s mostly cool-toned neutrals it has tended to favor recently. A 2016 industry survey suggests a transition from gray to taupe. Nearly 40 percent of survey respondents said they would like to use warmer neutrals – such as warm grays, taupes, or beiges – in their home’s colors. What’s more, about two in five respondents said taupe was the neutral they would most choose. For a perfect pairing, Sherwin-Williams designers recommend combining Poised Taupe with pastels, brights, and jewel tones (such as a faded indigo hue for a French countryside look or combine it with a teal or sunny yellow for a more bold impact). “Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level,” says Sue Wadden, director of color marketing for Sherwin-Williams. “Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking.” Take a look. Photos courtesy:...read more
By Kerrie Kelly on 31 Dec 2015 Originally posted on http://www.zillow.com/blog/decorating-big-blank-wall-190134/ Faced with a large expanse of featureless wall, many people draw a blank. It’s a common home decor challenge: that massive featureless wall that just begs to be decorated. Do you go the gallery wall route? How about decals? Or one great big piece of art? Plenty of options exist for filling a large blank space. Here are a few favorites. The gallery wall Gallery walls combine pictures and paintings of different sizes and colors, framed and unframed artwork, and even textiles, wall decals and murals. This choice is popular for a reason: you can fill as much space as you want. Go neutral, bold, sophisticated, or creative with different colors, shapes, and sizes. Courtesy of Kerrie Kelly Design Lab. Wall coverings Turn your big blank wall into a big accent wall. Select a wall covering that adds a burst of bold color or a fun pattern. Wallpaper with texture and intricate details will inject extra style into your space. A thin vertical stripe looks stunning in a femininely styled living room. Or opt for a punchy red or bold navy printed wall covering to add sophistication. Courtesy of Evelyn Benatar. Statement art Another effective strategy for filling a big blank wall is installing a striking piece of statement art. Hanging one or two large, eye-catching pieces creates interest and adds beautiful visual elements to the room. Use pieces that have different textures, bold colors, or unique framing. Courtesy of Zillow Digs. Build a bookshelf If you’re uncomfortable with that much blank space, construct a simple bookshelf to take up real estate. Create a library scene with floor-to-ceiling bookshelves, a cozy sitting area, and a statement light fixture to bring the look full-circle. If you don’t have enough books to fill your shelves, get creative with art work, framed photos, knickknacks, and candles. Courtesy of Michelle Workman. Don’t be afraid to take calculated design risks when decorating a large blank area, and remember to personalize it along the way. ...read more
By Kerrie Kelly on 23 Mar 2016 Originally posted on http://www.zillow.com/blog/low-key-color-palettes-193798/ Shades of white, crisp navy and earthy neutrals create a calming and versatile backdrop. Trendy color pairings are not for everyone. But even if you prefer timeless paint palettes, the decision to update your home decor with new hues still comes with a lot of choices. Glossy or matte? Warm or cool tones? Pretty patterns or bare necessities? Here are three favorite palettes and pairings to help you gain a fresh perspective on your home. Navy and white If you’re lucky enough to call a beautiful coastline your home, a navy-and-white color palette is a perfect pick for your space. Its nautical roots and fresh, crisp look are a natural fit for a beach house or residence inspired by the shore. Courtesy of Zillow Digs. Navy helps bring dramatic dimension to a room when paired with white trim or wainscoting. Keep the rest of the room’s colors and accessories simple and natural, adding texture throughout with jute and other natural fibers for a fresh-off-the-beach feel. Crisp white and warm gray A truly timeless color palette, white and gray have the ability to turn a room completely contemporary or settle it into a totally traditional space. The shades of white and gray you select will determine the personality of the room, and change how light reflects off the walls, textiles, and flooring. Courtesy of Zillow Digs. Try a warm greenish-gray paired with a crisp white for a transitionally styled space. The beige undertones help balance the coolness of the white, giving off an inviting vibe, perfect for pairing with vibrantly colored cushions, textiles, or accessories like rugs or ottomans. Natural tan and warm white Breathe life into a contemporary space with neutral tones like gray, brown, white, and beige. While this isn’t a new idea, it’s a luxurious take on a signature color palette, especially for a home transitioning into a modern style. (It’s also great for renters, because many rental homes already have white walls.) Courtesy of Zillow Digs. If you have high ceilings to work with, paint the walls and ceilings the same bright white to draw the eye upward and create visual space. Next, opt for soft natural tones in your flooring, carpeting, and upholstery. Finally, choose furnishings with texture like braided accents, woven designs, and wooded elements. If you’re dying for color, touches of red help warm up a cool and contemporary color palette like this. For more design inspiration, check out Zillow...read more