Originally posted on https://www.redfin.com/blog/2017/11/home-staging-secrets-by-city.html Written by Bailey Chauner on November 8, 2017 What is the best way to stage your home? Redfin asked 37 experts all over the U.S to share their secrets. When staging your house, how do you appeal to every person who will walk through your doors? Sure, you adore your black marble countertop and blue walls, but what will the buyer’s think? While it’s impossible to cater to everyone’s different preferences, there are some overarching similarities to appeal to many buyers – simply based on your location. Redfin sought out home staging experts to share with you their secrets to appeal to buyers in 37 cities across the United States! Los Angeles, California: Modern decor and art “The most important trend in Los Angeles for the last few years has been a move away from traditional furnishings, to a transitional look which incorporates modern element.  Modern decor, especially modern art, now works with every style.” – Meridith Baer San Francisco, California: Natural interior and modern art “Buyers in the San Francisco Bay Area love a classically modern home with eclectic touches. They are knowledgeable about the latest trends and appreciate quality furnishings and high-end design. Natural interior elements, original art and modern decor are incorporated into each home we stage. This offers the “WOW” factor that is highly appealing to buyers and allows them to mentally unpack while touring the home.”  – Halcyon Home Staging + Design Fresno, California: Clearly designated spaces with a touch of elegance “Potential homebuyers in the Fresno, Clovis area are impressed by a modern, yet comfortable-looking home. They appreciate an up-to-date appearance with touches of elegance and clear designated spaces such as a home office, or a cozy patio area outside. We like to stage these areas to show a home’s maximum usability. Staging spaces for work and play in a home definitely attract buyers.” – Selling by Design-Staging Denver, Colorado: Stylized bar carts “One small touch that gets rave reviews when staging homes in Boulder Colorado: a perfectly styled bar cart either in the dining or living room! It sets the tone for entertaining with ease. It has a fun, upscale feel and people can imagine having friends over.” – A Change of Space Washington D.C: Oversized artwork is a must “In Washington D.C., monuments and museums are a part of everyone’s daily ‘visual vernacular’ living in our nation’s capital. Eyes here become accustomed to oversized art, despite the small size of most homes. With that concept in mind, we find using oversized art is one of the keys to setting the tone for the luxury staging that our clients require in a market where the average priced home starts...

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Re-posted from http://www.hgtv.com/design/decorating/design-101/30-cant-miss-home-staging-tips Designed to Sell designer Lisa LaPorta shares some of her best home staging tips. Grimy bathroom walls are a major red flag to buyers. Here is an easy way to get rid of surface mold: Mix a spray bottle with one part water and one part bleach. Just spray it on the wall, and watch the mold disappear. Give it a fresh coat of paint, and your grimy bathroom will go from red flag to red-hot. Don’t replace a yucky shower door: Just scour it. A grimy glass shower door can really wash out your sale. Instead of replacing it, clean it with a mixture of one part muriatic acid and about 10 parts water. Scrub with steel wool. After wiping it down, reinstall the door and you’ll have a shower that’ll help you clean up at the open house. Avoid dated tile by painting. Bathrooms sell houses, but dated tile in a bathroom doesn’t. A low-cost alternative to replacing the tile is to use paint. First coat the tiles with a high-adhesion primer. Next, brush on a special ceramic epoxy covering. For a fraction of the cost of new tile, you will have an up-to-date bathroom that brings in big bucks. Pedestal sinks are a big hit with buyers. They show off square footage in small bathrooms beautifully. First, your old vanity has to go. Next, just hook up your new sink, and your bathroom will have dramatic appeal that brings in big bucks. Plus, buyers will see how much floor space your bathroom has. A master bedroom should appeal to both sexes. When you are selling, your master bedroom should appeal to buyers of both sexes. Get rid of features that seem too gender-specific. Paint the walls a neutral color, and choose bedding that matches. Then accessorize with items that complement the overall color scheme. Do you have an overpowering brick fireplace that sticks out like a sore thumb? Here’s an easy way to tone it down with paint. Use a rag or brush to rub a light coat of paint on the bricks, one at a time. This will give them a new tone without covering them completely. And, if you use a paint color that matches the walls, your fireplace will go from sticking out to standing out. Updating an old fireplace screen is a cheap (and quick) fix. After removing the screen and wiping it down to get rid of the dust, mask off the windows so you won’t get paint on them. Then, using a can of heat-resistant spray paint, give the screen a facelift. Hold the can about 18 inches away, and use long, even strokes....

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Originally posted on http://mystagingstudio.com/aint-nothin-like-the-real-thing-baby-virtual-staging/ There have been a lot of questions posted recently in the Facebook Staging groups about virtual staging. Many stagers have concerns that the photo-shopped fake will hurt their very real business. To quote Marvin Gaye, “So glad we got the real thing, Baby!” Wish we could show you the virtually staged images of this home, but pretty sure that would break about 39 copyright laws. What we can do is tell you the story. With budgets tight, the investor opted for ‘Virtual Staging’ instead of the admittedly more expensive true staging. 3 months and over $100,000 in price reductions later (insert poop emoji here!), the builder decided it was time to bring in the Staging Design Professionals™. Some virtual staging can be quite realistic and look beautiful. It can be useful in getting prospective buyers to come and view the property. Several problems here, though. First, I can’t say that I have personally seen any of that realistic and beautiful computer-generated work…and I have seen plenty of VS images. Second, any buyer is still going to be sorely disappointed when they go to see the home in person. Big. Letdown. They can put an image on an easel to give an idea of how the room could look, but how much more effective it is to experience first-hand how the space would function. The purpose of staging is not just to make a space beautiful, but also to show how it can function. In this case, the virtual missed the boat in several ways. This outdoor area looked pretty bleak, and I have to admit that the virtually staged image was a big improvement. However, the patio seating area that they showed here would seem absurd to anyone who physically went to the home, as this is actually the driveway, and all of that pretty furniture would be plowed over when you tried to park in the garage. This is the correct outdoor area to be staged. There were a number of issues in this home that vacant staging was able to resolve, where VS couldn’t touch them. The awkward placement of this toilet is all you have to think about when vacant. Let’s give them something else to talk about! Now attention is focused on that gorgeous tile work. Without furniture defining the space, it was difficult to imagine where you would put a dining table. Staging defined the area and created a natural flow. The kitchen had a confusing blank spot. Staging made its purpose clear. Aside from the fact that the furniture in the loft picture was out of scale and couldn’t possibly fit...

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Real Estate Staging Prices


Posted By on Nov 8, 2017

Brought to you by the Real Estate Staging Association, www.RealEstateStaging.com. [Editor’s Note: The nation-wide Real Estate Staging Association (RESA) publishes several documents that they make available  on their website. (Many of these publications are free of charge.) In the blog below, we have posted an excerpt from the above-named publication. At the end of the exceprt, we have noted our price as a point of comparison for you. We think you’ll be pleased with how Su Casa Staging–your local real estate staging expert–stacks up against the national statistics. ] Walk and Talk Consultations RESA Members were asked: Do you provide Walk and Talk Consultations? 88.73% Yes, 11.27% No. How often does the agent pay for the Walk and Talk Consultation? 89% of the time. A Walk and Talk consultation is a verbal consultation in which the stager gives advice to the homeowner and/or listing agent (they take notes) to get the home into market-ready condition. It may include cosmetic fixes, furniture placement, and actual staging advice. The homeowner or agent may then choose to do the work themselves, do some of the work themselves and hire the stager to do a portion of the work, or hire the stager to do everything. Real Estate stagers were asked what their fee is for a one- to two-hour Walk and Talk Consultation.                                                     Walk and Talk Consultations                   Square Feet                Investment Ranges 1,000 Sq. Ft. or less $200.00 – $500.00 1,001 – 2,000 Sq. Ft. $200.00 – $500.00 2,001 – 2,500 Sq. Ft. $200.00 – $525.00 2,501 – 3,000 Sq. Ft. $250.00 – $525.00 3,001 – 3,500 Sq. Ft. $250.00 – $750.00 3,501 – 4,500 Sq. Ft. $300.00 – $750.00 4,501 – 5,500 Sq. Ft. $300.00 – $800.00 **Su Casa Staging offers Walk and Talk Staging Consultations for $95.00 per hour, regardless of the size of the home. Most of our consultations are one-hour long. If you’d like a staging consultation, please contact our Occupied Staging Consultant Julie Lopez at 505.480.5956....

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