2017 Profile of Home Staging


Posted By on Aug 23, 2017

This NAR Profile of Home Staging 2017 was reprinted from https://www.nar.realtor/reports/profile-of-home-staging Highlights Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent). Complete Report Executive Summary 2017 Profile of Home Staging Buyers’ Agent Perspective: Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home. Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged. Sellers’ Agent Perspective: Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell. The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent). The costs of staging a home were typically paid by the seller before the home is listed (25 percent). When staging a home, 29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent. [Editor’s Note: For a quick glance at Su Casa Staging statistics, watch “We Stage to Sell . . . And We’ve Got the Stats to Prove It.”] Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market. The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent). Profile of Home Staging 2017 Effect on Buyer’s View of...

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Re-posted from https://www.inman.com/2017/07/10/nar-report-shows-staging-gets-homes-off-the-market/ By Marian McPherson, Staff Writer Key Takeaways Staging a home “greatly reduces” the amount of time a home stays on a market, according to seller’s agents. Buyer’s agents concur that home staging has an effect on their clients’ decision and how much they’re willing to spend. Inventory is low, which means most listings are selling faster than ever. But there are still some outliers — homes that, for whatever reason, can’t attract a serious buyer. According to The National Association of Realtors (NAR), the tipping point may come from a splash of paint and some carefully placed furniture; these additions can make any house feel like the perfect home. In NAR’s 2017 Profile of Home Staging, 39 percent of seller’s agents said staging a home “greatly” decreases the amount of time a home stays on the market, and 77 percent of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”   “Realtors know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown in a statement. Some 38 percent of respondents stage all of their listings, and 14 percent will turn to staging if the home isn’t garnering offers. Thirty-seven percent of seller’s agents only ask that clients make minor changes such as: Decluttering (93 percent) Entire home cleaning (89 percent) Carpet cleaning (81 percent) Remove pets during showings (80 percent) Minor repairs (75 percent) Depersonalize home (72 percent) The most commonly staged spaces are the living room (83 percent), kitchen (76 percent), master bedroom (69 percent) and the dining room (66 percent). Twenty-nine percent of respondents said these changes increased the home’s final selling price by 1 to 5 percent, and 21 percent said the home’s final selling price increased by 6 to 10 percent. Seller’s agents’ instincts on which rooms to prioritize for staging seem to be on point, as most buyer’s agents said the living room, master bedroom and kitchen were “very important” rooms for their buyers. The only time seller’s agents missed the mark was with dining rooms — most buyers said that room was only “somewhat important” when deciding on a home. Ninety-eight percent of respondents who were buyer’s agents said home staging has some effect on their client’s decision to make an offer, and 31 percent said buyers are willing to spend 1 to 5 percent more on a home that was staged. “While all real estate is local, and many factors play into what...

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Re-Posted from http://styledlistedsold.com/selling-home-staging-in-a-sellers-market.html [Editor’s Note: This blog in its original form was addressed to home stagers; I have revised it to better suit our audience.] What is a seller’s market? A seller’s market simply means that there are fewer homes for sale with a large number of buyers looking to purchase. This offers a great advantage to home sellers as this can drive housing prices up, and most house are sold with multiple offers. Buyers will be quick to move on a property that they are interested in, and will work to present the most appealing offer possible in an effort to secure the property. This can be a game-changer for almost any real estate market. In a seller’s market, home buyers are often purchasing at the top of their purchasing power. This means that most buyers will have very little funds available, if any, to spend on any additional renovations or repairs upon purchase of the home and therefore the importance of a move-in ready home is higher than ever. Homes that are prepared properly will net the greatest return and largest quantity of offers. Regardless of the market, most buyers have one thing in common – they do not have the time, nor the desire to perform work on a new house, and thanks to popular television shows, a buyer’s expectations of a move-in ready home have never been greater. In a seller’s market, home staging is the ultimate marketing tool! Home staging in a seller’s market adds value in these ways: A professionally trained home stager can help to identify hidden value in your home. Home Staging utilizes merchandising techniques to showcase the best features of the home. The goal of home staging is to clearly define the space, show proper scale, and create an emotional connection for buyers – this results in higher quality offers and is achieved through the necessary updates and repairs, proper furnishing, arranging, accessorizing, and essentially, merchandising of the space. Working as a part of your home-selling team, a professional home stager will provide practical and creative solutions for showcasing your home. In a seller’s market, homeowners know that their houses will sell, so they are choosing real estate brokers based on who provides them with the greatest value and who can get them the most money for their home. Home staging is the best marketing tool that an agent can use; staging could be the difference between an offer and a bidding war! Savvy agents will choose to present an effective home-selling team to secure their listings. In fact, there has never been a better time to invest in home staging; every...

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